RDC Media
01 —Engage OrchardTen positions · one in ten rotations each

See your work at twelve metres

Place your key visual on the digital canvas itself — seen from the junction of Orchard Road and Grange Road, or as a clean master at the native 4224 × 1232. Audio enabled, anamorphic 3D, in step with The Heeren screen.

01Interactive · Place a piece
Design Orchard LED screen in situ
Your piece here · 24:7
Ratio 24:7 · anamorphic
Upload your artworkDrag & drop or click — JPG · PNG · GIFBest fit · 4224 × 1232 · 3.43:1
Or place a past piece
Your file
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Dimensions
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Aspect vs 3.43:1
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On the canvas
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Your file stays in your browser; nothing is uploaded. Final masters: 4224 × 1232 px, sRGB, 15 or 30 seconds, H.264 or PNG sequence, audio optional. Artwork due 7 working days before air; bookings 2 weeks ahead. Content subject to the relevant authorities' approval.

The canvas and the grounds

02 —The grounds

The screen and the two event spaces beneath it. Each can be taken alone or in concert; select one for its measure, its capacity and its published rate.

The canvas · Canvas · plan of the grounds to follow

Twelve metres by three and a half, anamorphic 3D, audio enabled, above the front entrance. Ten positions in rotation, one of every ten yours.

Size
12m × 3.5m · 4224 × 1232 px
Capacity
10 positions · 10% SOV each
Rate
S$12k per week · S$40k per 4 weeks
Airings
1,428 × 30s or 2,856 × 15s per week
Hours
7am – 12am · 17 hrs/day
03Static spaces · Decal and print

Five more surfaces on the grounds

The tunnel from Orchard Road, the steps to the stage and the perforated wall on Cairnhill Road. Taken by the week in print, alone or dressed together with the canvas.

Axonometric plan of Design Orchard grounds
Tunnel ceilings
Tunnel ceilings · Full-colour decal

Tunnel ceilings

The underside of the passage from Orchard Road, seen by everyone climbing to the plaza. Decal across the full ceiling run.

Area
248 sqft
Rate
S$950 per week
Est. production
S$6,900
Surface
Ceiling surfaces only

Decals to be installed on the ceiling surfaces only. Rates before agency commission, exclusive of prevailing GST. Production is quoted and not commissionable.

Compose your season on Orchard

04 —Compose

Set the length, the presence and the share of the canvas. An indicative figure follows as you go, or begin from a curated arrangement.

The Residency

On request

Canvas and grounds, one house, four weeks.

  • One in ten rotations, 30s · S$40k
  • Stage & terrace by the day
  • In step with The Heeren

The Dressing

On request

Wall, ceiling and pillar in decal, four weeks.

  • 1,076 + 248 + 75 sqft
  • The Somerset MRT crowd
  • Production quoted separately

The Unveiling

On request

Friday to Sunday, canvas and stage.

  • One in ten rotations, 30s
  • Stage · ~262 pax · S$4k/day
  • Movie night or pop-up

The Week

On request

Seven days of an anamorphic signature piece.

  • One in ten rotations · S$12k
  • 15s or 30s pieces
  • 1,428 airings at 30s
The digital canvas
S$48,000
Length of piece 1,428 / wk
Buy by
Weeks in residenceOne week at the least
4
Positions in rotation1 in 10 rotations
1

Before we begin

05 —Considerations

The questions worth settling before your first conversation with us.

One week on the canvas: a single position, one in every ten rotations, at fifteen or thirty seconds, S$12k. The grounds are taken by the day and priced on request.

Five business days from approved artwork to air for the canvas. Four weeks for the grounds, which allows for staging, terrace builds and permits.

Work follows the Singapore Code of Advertising Practice and the terms of the site. Political, tobacco and gambling content is not carried; alcohol and financial products are cleared in advance. Every piece is reviewed with you before it airs.

It can. Sound is reserved for occasions on the grounds and approved launch windows; the daily rotation runs silent, in keeping with the street.

Canvas dates may be moved once, without charge, up to ten business days before air. Within ten days the engagement is honoured in full. Grounds follow the terms of your signed agreement.

You supply the master at 4224 × 1232. We take care of encoding, scheduling, on-air checks and proof of play. Anamorphic adaptation and staging for the grounds are quoted separately.